I grew up in New York City, surrounded by music, art, and visual culture. Cameras, creative crews, performances, and creative energy were just part of the environment. Long before I ever worked in video or marketing, I was exposed to how ideas, visuals, and stories come together in real life, not as theory, but as something people live inside of.

Before focusing on video, I spent years working in creative fields that demanded discipline and execution. I trained as a chef, where precision, timing, and consistency mattered as much as creativity. That experience shaped how I approach any craft. Creative work only works when there is structure behind it.

That mindset carried directly into my career in marketing. I spent over a decade working in digital marketing and content strategy, helping businesses clarify their message, build consistency, and communicate more effectively online. Over time, it became clear that video was where all of those skills converged. Strategy, storytelling, pacing, visuals, and judgment all matter at once.

Today, my work focuses on shaping video with that full background in mind. Marketing provides the context, creativity provides the voice, and video becomes the medium where everything connects. Rather than chasing trends, my focus stays on clarity, intent, and alignment, resulting in video that represents the brand with purpose.

That combination of marketing experience and creative instinct is what defines how I work, and why video feels like the natural place for it all to come together.