The Pink Raven Media Blog
Thoughtful breakdowns on video strategy and execution. Written for businesses, creators, and brands that want video to work with intent.
Video Sales Enablement: The Strategic Framework to Shorten Your Sales Cycle
In today’s hyper-competitive B2B landscape, the traditional sales process is under immense pressure. Buyers are more informed, attention spans are shorter, and sales teams often find themselves trapped in an endless cycle of repeating the same information. This isn’t…
Lights, Camera, Action: 10 Tips for Filming Content That Converts
You are the expert in your field, and that makes you the most authentic messenger for your brand. While I handle the strategy, the editing, and the marketing psychology at Pink Raven Media, the “soul” of your content starts with you. I know that stepping…
How Video Marketing Drives Sales, Training, and Business Growth
Video marketing gets talked about a lot, but it’s often misunderstood. For many businesses, it’s still seen as a single tactic, posting a few social clips, making one promo video, or trying YouTube “because everyone says you should.” The result is usually the same:…
How to Get the Most Out of a Video Editing Retainer (Without Wasting Time or Budget)
A video editing retainer can be one of the easiest ways to produce consistent content without constantly renegotiating scope, pricing, or timelines. But like any system, it only works well when both sides understand how to use it properly. This guide is here to do two…
Why a Video Editing Retainer Is Essential for B2B Marketing Teams
Video has become a foundational tool for B2B marketing, sales, and internal communication. Companies are no longer using video occasionally; they’re using it across sales funnels, email campaigns, internal training, onboarding, and corporate communications. As video…
The Real Reason High-Quality Videos Still Don’t Convert or Build Trust
High-quality video is no longer impressive. It’s expected. Clean visuals, smooth motion, and polished edits are now the baseline, not the differentiator. Most brands and creators already meet that standard, which is why so many of them are confused when their videos…
The Difference Between a Video Editor and a Video Partner
The difference between a video editor and a video partner is not about skill or software. It is about responsibility. Both roles work with footage and deliver finished videos. On the surface, they can look the same. But once a project is underway, the gap between…
Why Most Video Projects Break Down Before the Edit Even Starts
Video projects rarely fail because of bad editing. They fail because the decisions that matter most were never made before the edit began. When video feels slow, frustrating, or endlessly revised, the problem is usually not technical skill. It is a lack of clarity…